Millennials Redefine Influence
The technology boom has redefined influence and inspired the Millennial generation to return to grassroots causes like community, engagement, and social justice. The desire to influence others and make a difference in one’s community and workplace has become a lot more attractive to younger workers.
We live in a culture dominated by technology, standardization, computerization, and automated responses. Because of this, making a difference and influencing others outside of the status quo has become more difficult to do. Thus, influencing others has developed into a unique skill.
Technology and automation have made daily routines more streamlined, Google has become the one-stop-shop for any and all questions, and smart phones have replaced many social interactions. The influence of technology could be making humans more robotic in nature, which sounds like a scary thing. Influencing others is harder to do, now that people can turn to technology for answers and replace their role models and mentors with computers.
Some say that in the near future a higher salary and bigger bonus will not motivate the younger Millennials, and as they enter the workforce they will be seeking a different form of compensation. What would that be? Simply put, they want to influence others’ lives and make a difference. Put more cosmically, they want to change the world.
In the past, supervisors have been able to motivate subordinates with rewards such as raises, bonuses, and advancement. But possibly, as the work force turns over and Millennials step in, surface-level incentives such as these will have less influence. The younger generations have realized that truly making a difference may be worth more to them than financial incentives. Influencing others is empowering, and completing meaningful work is rewarding.
Daniel Pink’s book, To Sell is Human, claims that most everything we do is based on persuasion and influence, and therefore selling our idea, product, service, or business has weaved itself into human nature. It is natural for humans to desire to have influence on others’ lives, and to make a positive difference in the world. The push for social justice and a heightened sense of duty to one’s community has led more and more people to a desire to positively influence their company’s corporate social responsibility, emphasizing the triple bottom line, “People, Planet, Profit.”